AriZona’s 33-year price legacy at risk – thanks to Trump’s 50% aluminium tariff
With global trade conflicts heating up and political alliances in flux, US companies are facing a new economic reality of soaring tariffs on imported aluminium.
The 50 per cent tariff, rolled out on June 4, 2025, was intended to shield domestic producers as tensions escalated between Western nations and the BRICS group (Brazil, Russia, India, China, and South Africa). Instead, it has disrupted supply chains, sent costs spiralling, and forced industries like the beverage makers into rapid strategy overhauls.
As per the latest information, the US-based famous iced tea brand, AriZona, has always managed to deal with difficult situations like pandemics, recessions, and wild market swings by not increasing the price of its most famous 99-cent iced tea.
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