Ardagh Covers 100 Years of Coke's Contour in Aluminium

One of the most important anniversaries in the food and beverage sector this year must be the 100 year anniversary of the iconic Coca-Cola contour bottle. To celebrate this remarkable milestone the company has turned to Ardagh Group to manufacture a very special limited edition 25cl aluminium bottle.

Ardagh’s specialist plant in Beaurepaire, France, has applied its expertise for high definition, high resolution printing, with a series of striking designs on aluminium bottles that will delight the brand’s millions of fans as well as serious collectors. Germany in particular is playing a starring role, with 10 individual designs, each representing a decade of Coca-Cola advertising campaigns.

The original contour shape, designed by the Root Glass Company of Terre Haute, Indiana, won enthusiastic approval from a delighted Coca Cola in 1915. Since the first aluminium contour bottle -called the M5 (Magnificent 5) - was introduced in 2006, Ardagh has proudly continued this tradition with a succession of outstanding limited edition bottles, celebrating famous sporting occasions as well as another anniversary bottle to commemorate the 125th anniversary of the Coca-Cola Company.

“We have been associated with some memorable limited edition Coca-Cola bottles over the past few years, and in wishing Coca Cola our very best wishes for this remarkable anniversary, we are very pleased that we were able to join forces in manufacturing this very special edition aluminium bottle for the European and Asian markets,” said Woep Möller, Chief Commercial Officer at Ardagh Group’s metal division.