19 SEPTEMBER 2013Metalbulletin.com
Aluminium industry needs to promote itself – Hydro
Edited by : AL CIRCLE
1 min read
The aluminium industry has a job to do in promoting the metal’s key advantages over others in order to stay ahead of its competitive peers, a senior executive at Norsk Hydro said.
The benefits of recycling and sustainability need to be better communicated ,Oliver Bell, executive vice president of Hydro rolled products, told Metal Bulletin’s 28th International Aluminium Conference in Geneva.
“The industry needs to sustain and support the now predicted growth rate of 6 percent,” he said.
“We have to communicate the benefits of recycling,” he said, noting that other materials promote themselves far better.
Bell said that growth in demand for aluminium in mature markets would come on the transportation side, while undeveloped markets would drive consumption from the construction side.
The benefits of recycling and sustainability need to be better communicated ,Oliver Bell, executive vice president of Hydro rolled products, told Metal Bulletin’s 28th International Aluminium Conference in Geneva.
“The industry needs to sustain and support the now predicted growth rate of 6 percent,” he said.
“We have to communicate the benefits of recycling,” he said, noting that other materials promote themselves far better.
Bell said that growth in demand for aluminium in mature markets would come on the transportation side, while undeveloped markets would drive consumption from the construction side.
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