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25 APRIL 2019 AL CIRCLE

Alufoil Trophy 2019 winners focus on consumer convenience and a better environment

EDITED BY : BEETHIKA BISWAS 2MINS READ

Alufoil Trophy 2019, an annual event, organised by the European Aluminium Foil Association (EAFA) to award the most innovative products and technologies in aluminium foil has once again attracted a strong field of entries. They gave out nine awards in different categories honouring excellence in foil packaging.

The judges, led this year by Laura Fernandez, senior packaging technologist at Marks & Spencer, noted strong social elements running through entries this year. Consumer convenience and social and environmental aspects dominated the theme this year.  An alufoil lid with the capability to emboss braille attracted attention for its appeal to consumers with poor vision.

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“We were very taken with many of the entries working effectively on more than one level. So while it was clever technically, or offered energy or material savings, there were also other aspects which made it special, such as easier opening or with the potential to reduce food waste. In particular we should mention the discretionary award winner, an intelligent and ‘connected’ aluminium wine closure which simply takes this device and its functionality to a new level,” Ms Fernandez remarked.

Guido Aufdemkamp, executive director of EAFA said, “Again we see aluminium foil manufacturers and converters stepping up to, and meeting, the challenges of an increasingly socially aware and sustainable environment. At the same time they are addressing the real needs of consumers for smarter and more convenient packaging. The Alufoil Trophy is a very effective way to highlight how the aluminium foil sector is leading such developments.”

The contenders for the award have to be aluminium foil products or must contain aluminium foil as a part of a laminate, structure or packaging system, as well as aluminium closures.  The classifications for the award includes Consumer Convenience; Marketing + Design; Product Protection; Resource Efficiency; and Technical Innovation.

Constantia Flexibles again won the award for Consumer Convenience. Other major companies to win the awards are saturn petcare, i2r Packaging Solutions, Amcor Flexibles, GSK, Italcoat, ConSeal, Ardagh Group and Orkla Foods.


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EDITED BY : BEETHIKA BISWAS 2MINS READ

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