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07 FEBRUARY 2024 AL CIRCLE

Air Europa debut: Zeena's 100% recyclable aluminium cans redefine in-flight elegance

EDITED BY : MAYURAKSHI GANGULY 2MINS READ

In a harmonious marriage of sustainability and sophistication, Zeena, the illustrious Spain-based canned wine artisan under the Mindful Drinkers umbrella, is poised to elevate the in-flight experience aboard Air Europa. Zeena's 100% recyclable aluminium beverage cans, meticulously crafted for the mindful connoisseur, will grace the airline's menu, curated by the visionary minds at Gateretail.

Air Europa debut: Zeena's 100% recyclable aluminium cans redefine in-flight elegance

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At the heart of Zeena's allure lies its unwavering commitment to quality, manifested through organically grown wines, untainted by additives and sugars, proudly bearing the coveted vegan certification. However, the true star is the packaging – recycled and 100% recyclable aluminium cans adorned with an internal Vinsafe film, ensuring the preservation of aroma and flavour.

These cans, not only symbols of elegance but also champions of environmental responsibility, contribute to a lighter and more agile approach to transportation and storage, eclipsing the cumbersome shadow of glass. The Zeena Rosé, an ambassador of sustainable indulgence, will traverse the Air Europa fleet, gracing domestic, European, Latam, and USA routes across short, medium, and long-haul journeys.

Laura Brieva, the Head of Retail Business Development of Gateretail, commented: "The characteristics of Zeena, an innovative, sustainable and highly usable product, fully coincide with our philosophy of offering innovative alternatives to the demands of an increasingly larger passenger base that is open to enjoying new things on board."

Miguel Tarazón, the Sales Manager of Mindful Drinkers, declared: "This collaboration with Gate Group has meant a great step forward in our travel channel as, besides shops and restaurants in the main airports in Spain, millions of passengers will be able to enjoy us in-flight."

Zeena's use of 100% recyclable aluminium cans stands as a testament to its dedication to environmental stewardship. Beyond the confines of luxury travel, these cans represent a beacon of change, championing sustainable packaging solutions and catalyzing the shift towards a circular economy in Spain. The inherent recyclability of aluminium ensures that each sip contributes to a cleaner, greener tomorrow.

If the world of aluminium foils is where your forte lies, please go through AL Circle’s special report, Aluminium Foils and Its End Uses.


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EDITED BY : MAYURAKSHI GANGULY 2MINS READ

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