Qatalum takes part in Aluminium 2012 in Germany

Qatar Aluminium (Qatalum) has taken part in the world's leading international trade fair, Aluminium 2012, which was held in Messe Dusseldorf, Germany, from the 9th to the 11th of October.
This year, roughly 25,000 visitors from 100 countries attended, to see 950 visitors across 75,000 sq metres of exhibition space. Qatalum was exhibiting a stand alongside several hundred other key players including aluminium producers, aluminium processors, aluminium technology and equipment providers and suppliers. The many thousand visitors were also able to see the foundry pavilion, a welding and joining pavilion, and magnesium, trade and recycling areas.

For Qatalum, contact with such a variety of industry experts and stakeholders is crucial to retaining its place at the cutting edge of industry innovation. With a production capacity of 600,000 tonnes per annum of primary aluminium, Qatalum will provide significant support for GCC aluminium production. At full operation, the facility is expected to enhance the national GDP by approximately $1.5bn a year and lead to significant downstream diversification for the country. It is also an aluminium smelter with a low environmental impact.

As a result, Qatalum used its visibility at the Fair to highlight its environmental soundness, and marketing and other informative material was available for visitors to the stand interested in learning more. Qatalum Deputy CEO Khalid Laram was also present throughout the exhibition.

For Laram, the Fair was an unmissable opportunity. "Being a leader in an industry has risks and rewards; you must always keep moving forward so you do not sink. Part of moving forward means engaging with best thinking, new ideas, innovations and developments; and being always willing to learn," he said. "Aluminium 2012 has been a great place for us to speak to new people, engage on latest developments, as well as forge new relationships."