Producto de Aldea selects Ardagh aluminium cans for its new range

Spanish wine producer and exporter Producto de Aldea has selected Ardagh’s Wine Can as it looks to extend its market reach. The company has picked the special 250ml Slim Wine Can as the perfect new packaging option for its premium wine drinks and wines previously only available in a classic glass bottle.

Producto de Aldea has bought its own filling line, which can fill 1,600 cans per hour, reflects the company’s recognition that the Wine Can offers an exciting opportunity for business growth. After a short delay due to Covid-19 restrictions on technicians’ travel, the line began operating in mid-July.

Dirk Schwung, Sales Director at Ardagh Group’s European Metal Beverage business unit, said: “The Wine Can is our response to the demand for convenient, lightweight and sustainable packaging that also provides protection for sensitive beverages like wine, and we’re proud to see Producto de Aldea embrace it so fully.”

The first two Producto de Aldea canned wine drinks to roll off the line will be an organic white wine-based sangria, Chisposa (5.5% ABV), and an alcohol-free sparkling white wine drink carrying the company’s core brand Aldea.

Wine Can conserves wine taste and quality throughout the filling, transportation and storage lifespan and is particularly suitable for casual dining and socialising, whether on-the-go outdoors, or with a restaurant meal.

Manuel Gil, CEO and winemaker at Producto de Aldea, SAID: “We were looking for a new packaging format to satisfy our customers’ diversifying tastes and habits. We also appreciate the great service and support Ardagh provides its customers, so committing to the Slim special can from Ardagh was the ideal solution.”