PepsiCo teams up with Peeps to launch soft drink in cans

PepsiCo has teamed up with Peeps to launch limited edition Marshmallow cola in cans. The PEPSI x PEEPS comes with a taste of PEPSI cola with the ‘pillowy-soft’ and sweet PEEPS Marshmallow flavour. The limited edition is available in 7.5-ounce PEPSI mini-cans in bright yellow, pink and blue colour.

To win a coveted limited-edition three-pack of PEPSI x PEEPS, consumers will submit photos of themselves enjoying the spring with PEEPS® Marshmallow Chicks and Bunnies by tagging @PEPSI, #HangingWithMyPEEPS and #PepsiSweepstakes on Twitter and Instagram for the chance to win three-pack of PEPSI x PEEPS.

"After what has been a very difficult year, many consumers are looking for new things to smile about.  So, to celebrate the start of springtime, Pepsi collaborated with PEEPS® to develop a limited batch of its first-ever marshmallow cola.  This PEPSI x PEEPS® collaboration will be available in three bright colors through a distinctive mini-can design and will most certainly have fans buzzing all season long," said Todd Kaplan, VP Marketing – Pepsi.

"We know our consumers love our limited product drops, and we believe that PEPSI x PEEPS® will deliver an iconic and delicious pairing that has the potential to become a fan favorite." 

"The PEEPS® Brand always finds great joy in teaming up with partners to bring our beloved Marshmallow flavor to fans in new and exciting ways, which is why we're thrilled to collaborate with PEPSI on this limited-edition PEPSI x PEEPS® beverage leading up to the Easter holiday," said PEEPS® Brand Manager Caitlin Servian. "We look forward to seeing how fans express their PEEPSONALITY® as part of the #HangingWithMyPEEPS sweepstakes and hope they enjoy this sweet new cola offering."