End User News - Other Packaging

Novelis expands its evercycle™ portfolio to cosmetic packaging

  | AL Circle   |

On 20th July 2022, the world leader in sustainable aluminium solutions and also the largest producer of aluminium rolling and recycling announced it is expanding its evercycle™ portfolio to the cosmetic packaging market. The evercycle™ cosmetics line is 100% certified to contain recycled aluminium and can meet any anodized quality requirement. The new alloy offers packaging customers in the beauty, skincare and wellness space an infinitely recyclable solution compared to plastic alternatives.

Novelis expands its evercycle™ portfolio to cosmetic packaging

Jami Chime, the Account Manager for Specialty Products at Novelis North America said, “With increasing consumer desire for more sustainable products, Novelis is proud to offer our customers a new packaging solution that is not only made from 100% recycled aluminium but one that can also be easily recycled again.”

"Given the advantages of recycling aluminium, Novelis aims to enable more sustainable solutions alongside our customers. As we take steps to decrease carbon emissions 30% by 2026 and become a carbon neutral company by 2050 or sooner, we remain committed to increasing the amount of recycled content in our products."

evercycle™ Cosmetics alloy was developed by Novelis together with Anomatic, a global leader in aluminium packaging. A pioneer in metal finishing, the company first patented its anodizing technology, the Anomatic System, in 1967. Anodizing is an electrochemical process that transforms aluminium's composition by adding a decorative and durable barrier while maintaining the inherent, sustainable benefits of the metal. It is an increasingly preferred choice for cosmetics, consumer electronics, medical devices and pharmaceutical packaging. evercycle™ enables Anomatic to offer the cosmetics packaging industry new options using its all-aluminium, customizable stock packaging range. Consumers can place these 100% recyclable containers into their curbside recycling bins when empty, contributing to a circular economy.

Mark Ormiston, Vice President – Innovation, Technology & Sustainability, Anomatic said, “Anomatic believes it is our corporate social responsibility to make decisions and take actions that protect and benefit our planet. We are proud of our longstanding partnership with Novelis, enabling us to develop a ground-breaking product that reduces our carbon footprint and benefits brands and consumers alike who share a passion for more sustainable solutions,". "Rethinking packaging's function, design and manufacture from cradle-to-end-use, we are cultivating and fostering innovation that leads to positive change."

SCS Global Services has certified that evercycle™ Cosmetics contain 100% recycled aluminium. A third-party certification company, SCS Global Services, provides independent verification that sustainability claims related to an organization's products and operations are credible, valid, and transparent. This is the second commercially available evercycle™ offering by Novelis following its introduction of a 100% recycled aluminium food container alloy.

The World of Aluminium Extrusion

Aluminium is a sustainable alternative compared to other packaging types because it can be recycled over and over without losing any of its properties. In addition, recycling aluminium uses 95% less energy and reduces the carbon footprint by approximately 95% compared to using primary aluminium. 

Novelis produces its evercycle™ Cosmetics alloy in Oswego, New York; Kingston, Ontario and Buckhannon, West Virginia.

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