Global packaging company Amcor collaborates with Danone for new yogurt jar

Global packaging company Amcor partnered with Danone to develop new packaging for cold-fill dairy products. The transparent 200-ml polyethylene terephthalate (PET) jar with a wide-mouth opening and an aluminium-PET-aluminium closure with a 65mm over cap in clear polypropylene (PP) was developed for Danone’s La Serenísima’s yogurt.

Martin Darmandrail, New Business Development Director for Amcor in Argentina said: “This wide-mouth PET jar is an entirely new format offering for cold-fill dairy products. In a market historically dominated by thermoformed PP and polystyrene containers, we’ve shaken things up with a yogurt package with the durability, freshness, performance, manufacturing, and sustainability benefits of PET.”

The new PET jar supports the 100% natural positioning of Danone’s La Serenísima’s yogurt with featured engraving, a finely finished base, and a body-wrap label. The jar includes a 55-mm finish with aluminium-PET-aluminium-foil barrier seal and an ultraviolet blocker to protect the contents.

Maximiliano Sassone, R&I Director for Danone Argentina commented: “We have developed La Serenísima Original, a product inspired by the first yogurt made by La Serenísima 55 years ago, which revolutionized the category in 1963.”

 “We carefully select the ingredients, including milk from Argentine family farms, and pay respect to every step of the original process, creating a 100% natural product without preservatives, so that our consumers can connect to their memories of the original product.”