Gatão to launch its Vinho Branco in Ardagh cans

Gatão will launch its iconic Vinho Branco in can for the first time. Ardagh has supplied Wine Can, which is designed to protect the great taste of wine while offering portability, convenience and sustainability. Gatão’s range in a can is the ideal “all-in-one” party drink.

The 250ml aluminium can is design by Atelier Rita Rivotti and  is unbreakable, light, and quick to chill, and easy to open and hold.

“Vinho Branco is a young white wine characterised by notes of lemon, passion fruit and pineapple, with a moderate alcohol content and easy-drinking style,” according to Ardagh news.

‘Launching our Gatão Vinho Branco in a can is a major, innovative and audacious step,’ said Ana Montenegro, Communication and Public Relations Manager at Sociedade dos Vinhos Borges. ‘In partnership with Ardagh, we’ve been rigorously testing for over a year to make sure our famous wine retains its perfect freshness and character in the Wine Can, and we are delighted with the result. It’s an evolution we are very proud of.’

Dirk Schwung, Sales Director at Ardagh Metal Beverage Europe, said: “It’s great to see a market leader, with a long and famous tradition in wine, choose to expand into cans. The fantastic success of Gatão’s sell-out trial run shows how ready the market is, particularly at the younger end, for new and creative ways to enjoy drinking occasions with friends – especially with the rise in outdoor consumption.”

The cans will be sold in supermarkets and across the hotel, restaurant and café trade throughout Portugal. The range will be available shortly into Brazil, the U.S., Spain, Canada and Cyprus, as well as the other 70 markets.