GARMCO launches new website showcasing versatile, global application of its high quality aluminium products

The Bahrain-based international aluminium rolling mill and one of the largest downstream aluminium facilities in the Middle East, announced today the launch of its new group website to better showcase its versatile and high quality aluminium products to its global customer base and the introduction of a new vision, mission and values statement, and refreshed corporate branding.

GARMCO’s website has been completely re-engineered and redesigned in line with its refreshed corporate branding and a refocused vision and mission for the group. The new site provides for improved navigation and functionality incorporating the latest communications technology and is fully compatible with all main browsers and the latest mobile devices to ensure ease of access for GARMCO customers around the world.

The new and improved website better reflects GARMCO 33-yearlong history as regional pioneer and its growth into a major global player. The Company now has 16 subsidiaries spanning Africa, Asia, Australia, Europe and North America; and enjoys a global reputation for products of the highest quality. Since commencing commercial operations in 1986, GARMCO’s annual production capacity of aluminium sheet and foil has increased more than four-fold - helping to position it as both one of the largest producers from the Middle East but also one of Bahrain's largest exporters to international markets..

The new website also aims to highlight the Company’s role as a major supporter and contributor to Bahrain's economy and the local community. GARMCO has a strong track record of adherence to the highest standards in quality, occupational health and safety, and environmental protectiontogether with its enduring commitment to corporate social responsibility. This includes the Company’s role as a major employer, with 600 staff in Bahrain; its contribution to Bahrain’s economy and export drive; and its financial and practical assistance for the local community.

Anew section features the amazing versatility of aluminium, with examples of the innovative application of GARMCO’s aluminium products around the globe. These cover sectors as diverse as automotive, aviation and marine; computing, electronics and mobile telephony; architecture and construction; food hygiene and healthcare; and household appliances, kitchenware and furniture. Many of the world’s leading brands use GARMCO’s aluminium, including Audi, BMW, Hyundai, Philips, Pizza Hut, Samsung and UPS.

Commenting on the initiative, Ms. Hind Al-Sabbagh, Head of Corporate Communications at GARMCO, said, “The new website underscores our policy to continue to enhance our communications with all stakeholders in a professional, transparentand timely manner. Reflecting our increased focus on professional corporate communications to raise awareness about GARMCO, it sheds new light on our commitment to corporate governance, our manufacturing operations, and our role in promoting Bahrain across the globe, with over 75 per cent of production being exported outside the GCC. The website also highlights the indispensable role of aluminium in our everyday lives – so much so that a world without aluminium is now hard to imagine.

“Along with our new website, we have also revisited our corporate branding. GARMCO’s distinctive logo has been refreshed with a more contemporary look to reflect our core values and international presence. This new look and approach is currently being applied across all of our marketing and communications channels,” concluded Ms.Al-Sabbagh.