Fanta & Warner Bros. Pictures jointly launches limited edition Beetlejuice flavour in aluminium cans

Fanta and Warner Bros. Pictures have announced an exciting global partnership in anticipation of the highly awaited movie Beetlejuice Beetlejuice, set to premiere in cinemas on September 6th, 2024. Fanta is introducing a Limited-Edition Fanta Beetlejuice flavour in sustainable aluminium cans to celebrate.

The packaging features the iconic character portrayed by Michael Keaton. This new product offers a distinct flavour experience and showcases the classic black-and-white striped design synonymous with Beetlejuice, available for a limited time.

Ibrahim Salim Khan, VP of Global Category Strategy, Fanta at The Coca-Cola Company, said, “We’re excited for fans to try out our special new Fanta limited edition flavour – an unmissable extension of the Fanta range.  There’s more to come with this iconic partnership, so keep an eye out for a series of Beetlejuice-themed experiences that will be rolled out throughout September and October so you can get up close and personal with the film of the season.” 

The entire Fanta flavour range will get limited-time makeovers featuring characters from Beetlejuice Beetlejuice. Depending on the market, one can find flavours associated with characters like –

• Orange with Astrid (played by Jenna Ortega)
• Strawberry with Lydia Deetz (played by Winona Ryder)
• Pineapple with Delia Deetz (played by Catherine O’Hara)
• Grape with Delores (played by Monica Bellucci)
• Lemon with Wolf Jackson (played by Willem Dafoe)
• Strawberry Kiwi with Bob (the Shrinker!)

Dana Nussbaum, Executive Vice President, Worldwide Marketing at Warner Bros. Pictures, said,  “We are so thrilled to be bringing the wildly imaginative and ghoulishly creative Beetlejuice Beetlejuice to theatres this September and are proud to partner with Fanta on this character’s long-awaited return to the big screen.  Fanta is a brilliant collaborator and has delivered a truly inventive spin on their product with a limited-edition lineup that pairs perfectly with visionary filmmaker Tim Burton’s iconic creation.”