Bon Affair expands into single-serve with Rexam's FUSION aluminum bottle

Bon Affair, the innovative beverage company had released a line of wine spritzers keeping with their "vice meets virtue" motto and formulated to appeal to consumers with an active, healthy lifestyle. The comapny has now expanded into the single-serve market, launching its Sauvignon Blanc Wine Spritzer in Rexam's 11.2 oz. FUSION aluminum bottle.

Bon Affair is one of the first companies in the U.S. to utilize Rexam's FUSION aluminum bottle which mixes the premium look and feel of a bottle with the functionality and inherent benefits of a can. In addition to providing portability, this package is shatterproof and lightweight to help reduce shipping costs. It also features the unique ability to re-close, due to a re-sealable twist off cap that helps keep the beverage fresh longer. Like all Rexam aluminum packaging, it is 100 percent recyclable.

"Our FUSION bottle gives Bon Affair an excellent opportunity to evolve its brand and deliver a premium drinking experience to its customers," said Claude Marbach, president, Rexam BCNA. "It is a cool, contemporary package that will stand out on store shelves and in the hands of consumers. This is the perfect solution to help the company increase its presence in grab n' go and convenience channels and ultimately grow its business."

Rexam's FUSION aluminum bottle, currently available in 11.2 oz. and 8.5 oz. sizes, is manufactured at the company's can-making plant at Ejpovice in the Czech Republic and imported to the U.S.

Bon Affair's Sauvignon Blanc Wine Spritzer in Rexam FUSION bottles is available at select retailers in Arizona, California, Nevada and Texas and online at Bon Affair website.