Birmingham Aluminium Ltd is now called BAL GROUP: Global Aluminium Solutions

One of UK’s leading aluminium component manufacturers, Birmingham Aluminium Ltd, is revamping its brand with a brand new name and logo. The company will now be called BAL GROUP: Global Aluminium Solutions.

The new brand identity is aimed at maintaining the heritage of Birmingham Aluminium at the same time reflecting the international nature of the business today.

Managing Director, Steve Kane says that the company already deals with global clients across 29 different countries and hopes the new branding will help them double their revenue over the next three years by expanding their reach across a wider international market.

Steve hopes that much of the demand will come from the automotive sector and once the desired targets are reached, they will be making fresh investments in recruitment.

Steve said: “We believe the rebrand will help us fulfil our international ambitions by appealing to markets further afield. By globalising further we will be able to increase the number of recruits we hire and invest back into Birmingham. The team at Yorkshire Bank are always happy to listen to our ideas and goals, and to help us reach them in whatever way they can.”