Ball Corporation collaborates with PERRIER to produce limited edition can for French and Belgium markets

Ball Corporation has collaborated with leading sparkling water brand PERRIER to create limited edition can for the French and Belgium markets. The Perrier X Wild limited edition has seen a close collaboration between Ball and PERRIER to bring to life the colourful and vibrant designs created by rising Cuban artist, Juan Travieso.

Sophie Vanhersecke, International Coordination & Packaging Manager at PERRIER said: “Ball was great in helping us to create a can that showcased the wild nature of PERRIER using Juan Travieso’s artwork.”

“The new limited edition offering utilises Ball’s 25-centiliter Slim can, which further highlights the rise in brands exploring slimmer can options. Traditionally a popular choice amongst energy drink brands, the modern look of the Slim range is attracting a wide number of brands, and ensures on-shelf differentiation through the modernity and elegance of its format,” according to Ball.

The aluminium Sleek and Slim cans offer brands within the soft drink category the opportunity to better communicate the premium nature of their products in a way which other packaging types are unable to achieve.

Jean-Pierre Hamez, Ball Graphics Manager for France and Spain commented: “Ball has enjoyed a close collaboration with the PERRIER marketing team for many years and this project allowed us to work together again. We began working with the team very early in the planning stage, to discuss suitable printing techniques that would bring the artist’s designs to life in the most effective way.”