Ardagh Group to manufacture aluminium cans for Stabburet’s seafood can project

Ardagh Group, a leading global supplier of value-added, infinitely-recyclable, metal and glass packaging solutions, has announced a partnership with Stabburet to manufacture lightweight and fully recyclable aluminium can for mackerel filet, a national dish in Norway.

Patrick Savouré, Commercial Director Seafood at Ardagh Group’s metal division, said, “the lightweight aluminium can offers a perfect branding surface for this striking design and together with the excellent functionality, this is a winning combination.”

Ardagh’s metal packaging plant in Cuxhaven in north Germany, which handled all aspects of the print and production of the cans, worked in close cooperation with Stabburet to ensure that all 60 designs were delivered as specified.

Birte Hjorth, Product Group Manager at Orkla Foods Norge explains: “Mackerel filet in tomato is an important part of the Norwegian everyday diet and we wanted to honor all the loyal consumers throughout the country. We therefore created a series of on-pack designs; each design representing a way of living or a typical local feature from a different town or place in Norway. The campaign has been very well received and engaged consumers all over the country.”

This major project for Stabburet’s mackerel filet, a national dish in Norway, has seen sixty different designs presented on the “Hansa” shaped seafood can. The base of the can contains the catching phrase: “Er du en av oss?” (Are you one of us?) and the pull ring shows the green Nordic “keyhole” food symbol.