Aluminum on Verge of Rebound
Higher pricing will also help the industry by alleviating some of the competitive pressure that's built up during its recent downturn. Essentially, soft demand levels forced producers to generate sales by besting competitors' prices. These efforts, while partially successful in sustaining sales, caused margins to narrow and profitability to wane. The recent uptick in aluminum prices should facilitate some flexibility for producers and help them become more profitable.
China will ultimately be the key driver for the industry's comeback if its economy resumes expanding at a faster rate. Soft demand in the country has been the chief contributor to aluminum's bleak outlook. Companies with less exposure to the country may be best suited in the short-term.
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