Advanta trials new aluminium tray and film packaging for poultry industries

Britain’s poultry production increased 1.4 per cent in 2017, which is increasing the food wastage issue often associated with higher production.  Global aluminium packaging supplier Advanta, has successfully done a pilot run of a unique skin pack aluminium poultry tray and film combination. A first on the foil packaging market, the product combines the convenience of a chicken-shaped aluminium foil tray, and shelf-life extension to cut down food wastage.  

In this packaging process poultry is vacuum packed in the foil tray to increase shelf-life of refrigerated poultry by up to 300 per cent and reduce supply chain waste. Other than the increase in shelf-life, Advanta's new poultry package also offers convenience in cooking and serving.

"Both consumer demand for convenience and retailers' requirements for longer shelf-lives have refocused the priorities of poultry food packaging," explained Miguel Campos, export sales manager at Advanta.

"Regardless of the quality or taste of a product, packaging will always have a significant impact on whether the customer will make the purchase… A tray that allows poultry to be cooked directly in the packaging it comes in makes cooking a fuss-free process —it’s all about convenience."

This new aluminium tray that will join Advanta's smoothwall tray range has a temperature range of -40 degrees Celsius to 400 degrees Celsius and also 100 per cent recyclable providing an environment friendly and sustainable option.