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Interviews

“The aluminium industry’s specific issues related to regulation, geopolitical risk, legal limits on the use of natural resources, have created additional challenges”, Frederic Pereira, Head of Marketing at Fives Aluminium

INTERVIEWEE
“The aluminium industry’s specific issues related to regulation, geopolitical risk, legal limits on the use of natural resources, have created additional challenges”, Frederic Pereira, Head of Marketing at Fives Aluminium
Category
Interview
Date
04 Apr 2022
Source
AL Circle
Detail

Frederic Pereira is Head of Marketing at Fives Aluminium. In this role among others, he is responsible for leading the business strategy for services and digital innovation. After studying industrial engineering in France, he started working within the automotive industry moving to the aluminium sector in 2006, joining French company ECL which now forms part of the Fives Aluminium division. He has extensive experience in engineering, project management, and business development.

AlCircle: How do you think the year 2022 will shape the demand-supply scenario of the global aluminium industry?

Mr Frederic Pereira: We can see that the demand for aluminium is set to grow at an increasing rate going forward, driven largely by a growing appetite for environmentally friendly solutions in transport, infrastructure, energy and food security.

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