
Zoran Joksic, Sales Director of Albéa, a responsible packaging company, was elected as the new European Tube Manufacturers Association (etma) President at the organisation's General Assembly meeting in Warsaw on May 24, 2024.

In his inaugural speech, Joksic underlined the success of flexible tubes as a resilient, innovative, and sustainable packaging solution.
He stated, "Over the last few years, the flexible tubes industry has proven to anchor stability in a very challenging economic and political environment. Etma members' clear focus on consumer-oriented and environmentally friendly packaging solutions has paid off."
"Thanks to the development of new materials and features, the minimisation of material input and the increasing use of recycled materials, flexible tubes have become increasingly functional and sustainable. And we are very confident that flexible tubes will stay ahead of the curve when it comes to providing consumer-friendly, innovative and sustainable packaging solutions for present and future generations."
The member companies of ETMA, the European Tube Manufacturers Association, have essentially contributed to the market success and high-quality standards of the tube. They not only account for about 75 per cent of European flexible tube production but are ahead of the pack and world leaders in quality standards.
The tube is unparalleled as a form of packaging for semi-solid contents. Thanks to the materials and material combinations used, it offers a unique range of benefits: the highest standards of hygiene, excellent barrier properties, outstanding product protection, virtually unlimited design opportunities, real consumer benefits, and trend-setting environmental sustainability. And all this in tried-and-tested top quality, regardless of whether it is an aluminium, plastic, or laminate tube.
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