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06 APRIL 2021 AL CIRCLE

Meiyume expands aluminium packaging range with new product

EDITED BY : HEENA IQBAL 1MINS READ

Meiyume has expanded its range of recyclable aluminium packaging solutions with the addition of mono-material lipstick. The new product is 100% aluminium and fully recyclable. The company team can customize the lipstick case in a variety of ways to reflect the customer’s brand story.

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“…Meiyume’s new lipstick tube works on a patented ‘smart click system’, allowing the lipstick cap to close snuggly and securely over the case body with a soft click.” “Solidly weighted, the container evokes a premium feeling,” said the company in a statement.

Meiyume added sustainable aluminium packaging range last year with the aim to provide plastic free recyclable packaging solutions to the beauty industry.

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 “Aluminium is one of the most recycled materials on the market today. Infinitely recyclable and highly durable, aluminium is 100 percent recyclable and retains its properties indefinitely in a true closed loop,” the company stated.

Meiyume has joined Sustainable Packaging Initiative for Cosmetics (SPICE) as a member to take one step further in their commitment towards the circular economy.


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EDITED BY : HEENA IQBAL 1MINS READ

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