Luxury hairdressing agency R+Co choses 100% recycled aluminium bottles for its flagship hair colours

R+Co is an umbrella organisation fostering the best-in-class hairstylists and the most progressive hair designers in the sector. To foray into the world of hair colours, the brand is launching its professional range of colours that will come packed in sustainable packaging solutions like 100% PCR paper and 100% recycled aluminium bottles.

The new R+Color will be available in some selected R+Co salons. The range has clay, cream and powder variants, which have been certified by the Leaping Bunny standards. The formulas are completely vegan and gluten-free. The hair colours can be defined under four main categories:

• Lighteners
• Demi-permanent Hair Dyes
• Semi-permanent Hair Dyes
• Permanent Hair Dyes

This is not the first time that fashion brands have shown Eco eco-consciousness. With the advent of Net Zero, prominent brands are shifting their operational ways to become more sustainable, so why should R+Co follow something different?

The R+Color pre- and post-color products have been packed with 50%-100% post-consumer resource materials. The cartons containing the hair colour modules have been created with 100% PCR paper certified by the Forest Stewardship Council (FSC). Lastly, the brand has also launched the demi-permanent liquid in 100% recycled aluminium bottles, which will be fundamental in propelling a circular economy.