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15 FEBRUARY 2024 AL CIRCLE

Loubiworld Collection will now sport sustainable aluminium pump covers from the TNT Group

EDITED BY : MAYURAKSHI GANGULY 2MINS READ

Loubiworld, under the illustrious Maison Louboutin Beauty, continues to redefine luxury with its exquisite Eau de Parfum collection. In a partnership with the TNT Group, renowned for crafting jewel-like caps, the 50 ml variant emerges as a masterpiece, seamlessly blending oriental aesthetics with cutting-edge materials.

Loubiworld Collection will now sport sustainable aluminium pump covers from the TNT Group

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The zamac cap, a testament to TNT Group's craftsmanship, showcases three distinct finishes – nickel galvanising, rose gold coating, and orange-gold coating. Adding a touch of opulence, the Middle East collection boasts UV varnish. A uniform aluminium pump cover, undergoing silver, rose gold, and orange-gold anodising processes harmonises with the varied cap finishes. The closure is perfected with a discreet red PP insert, highlighting the attention to detail.

What does the perfume brand have to say? 

The company spoke in a public statement: "The Maison Louboutin Beauty, a Puig group company, has once again entrusted TNT Group, which had already produced the jewel-like caps for the Loubiworld collection, with an unrivalled level of details. Expert in zamac, TNT Group also has expertise in the transformation of aluminium, which is complementary and allows the creation of luxurious packaging. Both zamac and aluminium enter circular economy."

Aluminium's 100% recyclability in focus

An industry revelation, the aluminium pump cover not only enhances aesthetics but also contributes to a circular economy. The incorporation of aluminium aligns with sustainable practices, showcasing Loubiworld's commitment to environmental responsibility.

In the realm of fragrance packaging, Loubiworld's collaboration with TNT Group stands as a testament to unparalleled attention to detail. The marriage of zamac and aluminium not only elevates aesthetics but also propels the industry towards sustainable practices. If you wish to learn more about the world of green initiatives, go ahead and have a glance at AL Circle's special report, Sustainability in the Global Aluminium Industry.

Founded with a vision for precision, TNT Group has been a pioneer in crafting exquisite packaging solutions. Specialising in both zamac and aluminium, the company's expertise aligns seamlessly with the evolving demands of the luxury industry. Today, TNT Group continues to redefine standards, marrying aesthetics with sustainability.


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EDITED BY : MAYURAKSHI GANGULY 2MINS READ

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