Deeply launches its new range of health shots in recyclable aluminium bottles

Gut health food brand Deeply recently launched its new range of health shots formulated with a combination of all organic botanical nutrients, essential vitamins, and prebiotics. These ingredients are intended to nourish the gastrointestinal tract's vast population of beneficial bacteria and enhance immune function. Deeply, which has teamed up with UK health distributor CLF, claims to be the world's first gut health brand to launch in infinitely recyclable aluminium bottles, available in single daily doses or bigger weekly forms.

The shots are available in earthy fresh Spinach & Kiwi with Seaweed and zingy Carrot & Ginger with Turmeric and contain a blend of 100% natural plant nutrients, vitamins, and prebiotics to nourish the trillions of beneficial bacteria living in the gut and improve immunity. According to the brand, each 65ml measure has 7.5g of the daily necessary 30g of fibre, double that of current market leaders, and vitamins D3 and B9, which help the immune system usually work.

Deeply sought to promote the well-being of individuals and the environment as a brand that strongly emphasises health. According to Derek Johnston, the co-founder and strategy lead at Deeply, it was determined at the outset that the brand would not come into contact with any plastic. As a result, the packaging method for Deeply consists of aluminium bottles that can be recycled indefinitely.

The author further states that excluding the additional paper label was intentional, as the individuals involved in the project aimed to achieve a visually streamlined appearance by utilising an aluminium substrate and immediately applying ink onto it. The studio recognised the importance of meticulously packaging the bottles for distribution due to the susceptibility of aluminium to denting. Consequently, they devised cardboard exterior casings to safeguard the bottles.