Ball Corporation, a leader in cutting-edge, sustainable aluminium beverage packaging, has teamed up with Kroenke Sports & Entertainment (KSE) to introduce recyclable aluminium cups to Pepsi Center in Denver, Colo. The aluminium cups will debut during the NBA's Denver Nuggets' home opener against the Phoenix Suns on Friday, October 25.
"We're proud to team up with KSE to bring sports fans at Pepsi Center a sustainable beverage cup option and grow this offering across sports venues in the U.S.," said John A. Hayes, Ball's chairman, president and chief executive officer. "As a premier sports and entertainment destination in Denver, Pepsi Center is making a meaningful difference on promoting sustainability in its industry. At Ball, we've seen lot of excitement for the aluminium cup since launch, and we look forward to NBA, NHL and NLL fans in Denver experiencing them for the first time."
Ball will manufacture a limited supply of aluminium cups through 2020 to promote sustainability in sports and entertainment venues. Ball and KSE hope that the introduction of the aluminium cup will inspire good recycling habits.
"KSE and the Pepsi Center have prioritized sustainability efforts in recent years, which have brought improvements around limiting energy use and consumption, and enhancing our recycling opportunities is a natural continuation of these efforts," said Jim Martin, President and CEO of Kroenke Sports & Entertainment. "Introducing the aluminium cup option provides a more sustainable gameday and event experience for our fans and we are thrilled to be the first professional sports arena to lead this change."
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