{"id":7740,"date":"2025-09-19T10:47:57","date_gmt":"2025-09-19T10:47:57","guid":{"rendered":"https:\/\/www.alcircle.com\/blog\/?p=7740"},"modified":"2025-11-06T08:06:00","modified_gmt":"2025-11-06T08:06:00","slug":"case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls","status":"publish","type":"post","link":"https:\/\/www.alcircle.com\/blog\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls","title":{"rendered":"Case Study: How EcoDrop is cutting plastic waste at Victoria Falls"},"content":{"rendered":"\n

The thundering roar of Victoria Falls draws over a million tourists every year. But behind the awe-inspiring cascades lies a growing problem: the use of single-use plastics.<\/p>\n\n\n\n

Tourists wander viewpoints, cameras in hand. Empty plastic bottles litter bins and paths. Wildlife eats plastic; waterways clog. The natural beauty and ecological integrity of this UNESCO World Heritage and Ramsar-listed wetland are under threat.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

<\/p>\n\n\n\n

The challenge: tourism & plastic waste collide<\/strong><\/h3>\n\n\n\n

Victoria Falls town produces around 3,300 tonnes of solid waste annually, much of it from single-use plastic bottles left by visitors and residents. <\/p>\n\n\n\n

These plastics do more than mar scenery:<\/p>\n\n\n\n

    \n
  • They degrade slowly, breaking into microplastics that contaminate water, soil and aquatic life.<\/li>\n\n\n\n
  • They block drains and waterways, affecting the health of wetlands and increasing flood risk. <\/li>\n\n\n\n
  • They harm wildlife: elephants have ingested plastic and died as a result.<\/li>\n<\/ul>\n\n\n\n

    The scale is national as well: Zimbabwe generates approximately 300,000 tonnes of plastic waste each year, accounting for roughly 18% of all solid waste.<\/p>\n\n\n\n

    The solution: EcoDrop\u2019s refillable bottles & refill stations<\/strong><\/h3>\n\n\n\n

    Enter EcoDrop, a local initiative with a simple but powerful idea: Give people reusable bottles and easy access to clean, refillable water.<\/strong><\/p>\n\n\n\n

      \n
    • They sell sturdy aluminium bottles (reusable) with QR or barcode systems tied to where the bottle was purchased. <\/li>\n\n\n\n
    • Refill stations have been installed at high-traffic spots, airports, city centres and public areas. Tourists can scan and refill filtered water. <\/li>\n\n\n\n
    • In trials, an average tourist staying about 2.5 days refills 14-15 times, avoiding the purchase of many plastic bottles. <\/li>\n\n\n\n
    • Bottles are designed to last for many refills, enough (30 refills) so that someone could avoid using plastic bottles altogether while in town.<\/li>\n<\/ul>\n\n\n\n

      Beyond just bottles: policy & ecosystem protection<\/strong><\/h3>\n\n\n\n

      EcoDrop\u2019s work is complemented by government and regulatory efforts:<\/p>\n\n\n\n

        \n
      • Zimbabwe enforces laws banning thin plastics (under 30 microns) and polystyrene packaging. <\/li>\n\n\n\n
      • Environmental agencies emphasise protecting UNESCO sites, rivers and wetlands from plastic pollution due to long-term ecological damage.<\/li>\n<\/ul>\n\n\n\n

        These twin paths: private innovation + policy enforcement, help tackle both immediate waste and the systemic drivers of plastic pollution.<\/p>\n\n\n\n

        The impact: what has changed & what lies ahead<\/strong><\/h3>\n\n\n\n

        EcoDrop\u2019s system is already making ripples:<\/p>\n\n\n\n

          \n
        • Plastic bottle purchases drop significantly among tourists using refill stations. <\/li>\n\n\n\n
        • Public awareness is growing: tourists and locals are becoming more conscious of how their behaviours affect the Falls\u2019 ecosystem.<\/li>\n\n\n\n
        • Waste disposal burden on local councils is easing somewhat, though infrastructure still lags.<\/li>\n<\/ul>\n\n\n\n

          Still, challenges remain:<\/p>\n\n\n\n

            \n
          • Ensuring refill stations are readily accessible everywhere visitors go.<\/li>\n\n\n\n
          • Convincing hotels, lodges and tour operators to switch business models, give up revenue from plastic bottle sales. <\/li>\n\n\n\n
          • Africa Travel Week<\/li>\n\n\n\n
          • Maintenance of water purification, enforcement of plastic bans and funding for community-scale infrastructure.<\/li>\n<\/ul>\n\n\n\n

            Conclusion: refill, reuse, revive<\/strong><\/h3>\n\n\n\n

            Victoria Falls is a wonder of nature, not just for today\u2019s tourists, but for generations to come. EcoDrop\u2019s refillable aluminium bottles + refill stations offer a path that threads sustainability into tourism. Combine that with strong policy, infrastructure and awareness, and you get more than clean water: you get cleaner rivers, safer wildlife and a preserved natural legacy.<\/p>\n","protected":false},"excerpt":{"rendered":"

            The thundering roar of Victoria Falls draws over a million tourists every year. But behind the awe-inspiring cascades lies a growing problem: the use of single-use plastics. Tourists wander viewpoints, cameras in hand. Empty plastic bottles litter bins and paths. Wildlife eats plastic; waterways clog. The natural beauty and ecological integrity of this UNESCO World […]<\/p>\n","protected":false},"author":97,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[331],"tags":[267,10,65,37,484,12,34],"class_list":{"0":"post-7740","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-sustainibility","7":"tag-open-forum-for-aluminum-community-blog","8":"tag-aluminium","9":"tag-aluminium-industry","10":"tag-aluminium-price","11":"tag-case-study","12":"tag-recycled-aluminium","13":"tag-sustainability"},"yoast_head":"\nEcoDrop\u2019s refillable bottles tackle plastic waste at Victoria Falls<\/title>\n<meta name=\"description\" content=\"EcoDrop launches aluminium refillable bottles and stations in Victoria Falls to cut plastic waste and protect wildlife.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alcircle.com\/blog\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EcoDrop\u2019s refillable bottles tackle plastic waste at Victoria Falls\" \/>\n<meta property=\"og:description\" content=\"EcoDrop launches aluminium refillable bottles and stations in Victoria Falls to cut plastic waste and protect wildlife.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alcircle.com\/blog\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls\" \/>\n<meta property=\"og:site_name\" content=\"AL Circle Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AlCircle\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-19T10:47:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-06T08:06:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alcircle.com\/blog\/wp-content\/uploads\/2025\/09\/1757341722.7601_EcoDrop_0_0.jpg\" \/>\n<meta name=\"author\" content=\"Prerana Pradhan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@alcircle\" \/>\n<meta name=\"twitter:site\" content=\"@alcircle\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prerana Pradhan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls\"},\"author\":{\"name\":\"Prerana Pradhan\",\"@id\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/#\\\/schema\\\/person\\\/e02abe9a20adcbbf4a034c7b260738e0\"},\"headline\":\"Case Study: How EcoDrop is cutting plastic waste at Victoria Falls\",\"datePublished\":\"2025-09-19T10:47:57+00:00\",\"dateModified\":\"2025-11-06T08:06:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls\"},\"wordCount\":518,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/1757341722.7601_EcoDrop_0_0.jpg\",\"keywords\":[\"AL Circle\",\"aluminium\",\"aluminium industry\",\"Aluminium price\",\"case study\",\"recycled aluminium\",\"sustainability\"],\"articleSection\":[\"Sustainibility\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls\",\"url\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls\",\"name\":\"EcoDrop\u2019s refillable bottles tackle plastic waste at Victoria Falls\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/1757341722.7601_EcoDrop_0_0.jpg\",\"datePublished\":\"2025-09-19T10:47:57+00:00\",\"dateModified\":\"2025-11-06T08:06:00+00:00\",\"description\":\"EcoDrop launches aluminium refillable bottles and stations in Victoria Falls to cut plastic waste and protect wildlife.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls#primaryimage\",\"url\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/1757341722.7601_EcoDrop_0_0.jpg\",\"contentUrl\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/1757341722.7601_EcoDrop_0_0.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Study: How EcoDrop is cutting plastic waste at Victoria Falls\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/\",\"name\":\"AL Circle Blog\",\"description\":\"Aluminium Industry Trend & Analysis, Technology Review, Event Rundown and Much More \u2026\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/#organization\",\"name\":\"AL Circle\",\"url\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/ALC-logo-black.png\",\"contentUrl\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/ALC-logo-black.png\",\"width\":1200,\"height\":600,\"caption\":\"AL Circle\"},\"image\":{\"@id\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/AlCircle\",\"https:\\\/\\\/x.com\\\/alcircle\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/#\\\/schema\\\/person\\\/e02abe9a20adcbbf4a034c7b260738e0\",\"name\":\"Prerana Pradhan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/p1-96x96.png\",\"url\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/p1-96x96.png\",\"contentUrl\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/p1-96x96.png\",\"caption\":\"Prerana Pradhan\"},\"description\":\"Prerana Pradhan is a budding digital marketer with a strong interest in writing and creative strategy. She holds an MBA in Digital Marketing and is exploring innovative ways to communicate aluminium industry insights through compelling content.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/prerana-digitalmarketer\\\/\"],\"url\":\"https:\\\/\\\/www.alcircle.com\\\/blog\\\/author\\\/prerana\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EcoDrop\u2019s refillable bottles tackle plastic waste at Victoria Falls","description":"EcoDrop launches aluminium refillable bottles and stations in Victoria Falls to cut plastic waste and protect wildlife.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alcircle.com\/blog\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls","og_locale":"en_US","og_type":"article","og_title":"EcoDrop\u2019s refillable bottles tackle plastic waste at Victoria Falls","og_description":"EcoDrop launches aluminium refillable bottles and stations in Victoria Falls to cut plastic waste and protect wildlife.","og_url":"https:\/\/www.alcircle.com\/blog\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls","og_site_name":"AL Circle Blog","article_publisher":"https:\/\/www.facebook.com\/AlCircle","article_published_time":"2025-09-19T10:47:57+00:00","article_modified_time":"2025-11-06T08:06:00+00:00","og_image":[{"url":"https:\/\/www.alcircle.com\/blog\/wp-content\/uploads\/2025\/09\/1757341722.7601_EcoDrop_0_0.jpg","type":"","width":"","height":""}],"author":"Prerana Pradhan","twitter_card":"summary_large_image","twitter_creator":"@alcircle","twitter_site":"@alcircle","twitter_misc":{"Written by":"Prerana Pradhan","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.alcircle.com\/blog\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls#article","isPartOf":{"@id":"https:\/\/www.alcircle.com\/blog\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls"},"author":{"name":"Prerana Pradhan","@id":"https:\/\/www.alcircle.com\/blog\/#\/schema\/person\/e02abe9a20adcbbf4a034c7b260738e0"},"headline":"Case Study: How EcoDrop is cutting plastic waste at Victoria Falls","datePublished":"2025-09-19T10:47:57+00:00","dateModified":"2025-11-06T08:06:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.alcircle.com\/blog\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls"},"wordCount":518,"commentCount":0,"publisher":{"@id":"https:\/\/www.alcircle.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.alcircle.com\/blog\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls#primaryimage"},"thumbnailUrl":"https:\/\/www.alcircle.com\/blog\/wp-content\/uploads\/2025\/09\/1757341722.7601_EcoDrop_0_0.jpg","keywords":["AL Circle","aluminium","aluminium industry","Aluminium price","case study","recycled aluminium","sustainability"],"articleSection":["Sustainibility"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.alcircle.com\/blog\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.alcircle.com\/blog\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls","url":"https:\/\/www.alcircle.com\/blog\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls","name":"EcoDrop\u2019s refillable bottles tackle plastic waste at Victoria Falls","isPartOf":{"@id":"https:\/\/www.alcircle.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.alcircle.com\/blog\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls#primaryimage"},"image":{"@id":"https:\/\/www.alcircle.com\/blog\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls#primaryimage"},"thumbnailUrl":"https:\/\/www.alcircle.com\/blog\/wp-content\/uploads\/2025\/09\/1757341722.7601_EcoDrop_0_0.jpg","datePublished":"2025-09-19T10:47:57+00:00","dateModified":"2025-11-06T08:06:00+00:00","description":"EcoDrop launches aluminium refillable bottles and stations in Victoria Falls to cut plastic waste and protect wildlife.","breadcrumb":{"@id":"https:\/\/www.alcircle.com\/blog\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alcircle.com\/blog\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.alcircle.com\/blog\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls#primaryimage","url":"https:\/\/www.alcircle.com\/blog\/wp-content\/uploads\/2025\/09\/1757341722.7601_EcoDrop_0_0.jpg","contentUrl":"https:\/\/www.alcircle.com\/blog\/wp-content\/uploads\/2025\/09\/1757341722.7601_EcoDrop_0_0.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.alcircle.com\/blog\/case-study-how-ecodrop-is-cutting-plastic-waste-at-victoria-falls#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.alcircle.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Case Study: How EcoDrop is cutting plastic waste at Victoria Falls"}]},{"@type":"WebSite","@id":"https:\/\/www.alcircle.com\/blog\/#website","url":"https:\/\/www.alcircle.com\/blog\/","name":"AL Circle Blog","description":"Aluminium Industry Trend & Analysis, Technology Review, Event Rundown and Much More \u2026","publisher":{"@id":"https:\/\/www.alcircle.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alcircle.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.alcircle.com\/blog\/#organization","name":"AL Circle","url":"https:\/\/www.alcircle.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.alcircle.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.alcircle.com\/blog\/wp-content\/uploads\/2026\/03\/ALC-logo-black.png","contentUrl":"https:\/\/www.alcircle.com\/blog\/wp-content\/uploads\/2026\/03\/ALC-logo-black.png","width":1200,"height":600,"caption":"AL Circle"},"image":{"@id":"https:\/\/www.alcircle.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AlCircle","https:\/\/x.com\/alcircle"]},{"@type":"Person","@id":"https:\/\/www.alcircle.com\/blog\/#\/schema\/person\/e02abe9a20adcbbf4a034c7b260738e0","name":"Prerana Pradhan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.alcircle.com\/blog\/wp-content\/uploads\/2026\/04\/p1-96x96.png","url":"https:\/\/www.alcircle.com\/blog\/wp-content\/uploads\/2026\/04\/p1-96x96.png","contentUrl":"https:\/\/www.alcircle.com\/blog\/wp-content\/uploads\/2026\/04\/p1-96x96.png","caption":"Prerana Pradhan"},"description":"Prerana Pradhan is a budding digital marketer with a strong interest in writing and creative strategy. She holds an MBA in Digital Marketing and is exploring innovative ways to communicate aluminium industry insights through compelling content.","sameAs":["https:\/\/www.linkedin.com\/in\/prerana-digitalmarketer\/"],"url":"https:\/\/www.alcircle.com\/blog\/author\/prerana"}]}},"_links":{"self":[{"href":"https:\/\/www.alcircle.com\/blog\/wp-json\/wp\/v2\/posts\/7740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alcircle.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alcircle.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alcircle.com\/blog\/wp-json\/wp\/v2\/users\/97"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alcircle.com\/blog\/wp-json\/wp\/v2\/comments?post=7740"}],"version-history":[{"count":3,"href":"https:\/\/www.alcircle.com\/blog\/wp-json\/wp\/v2\/posts\/7740\/revisions"}],"predecessor-version":[{"id":7872,"href":"https:\/\/www.alcircle.com\/blog\/wp-json\/wp\/v2\/posts\/7740\/revisions\/7872"}],"wp:attachment":[{"href":"https:\/\/www.alcircle.com\/blog\/wp-json\/wp\/v2\/media?parent=7740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alcircle.com\/blog\/wp-json\/wp\/v2\/categories?post=7740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alcircle.com\/blog\/wp-json\/wp\/v2\/tags?post=7740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}