Norway-based aluminium producer Norsk Hydro recently released its annual report of 2016- Making the World Lighter. In it Hydro’s president and CEO Svein Richard Brandtzæg has written a letter to the company’s shareholders stressing on the reasons behind the huge consumption of aluminium and its increasing usage in vehicle and packaging light weighting and recycling.
{alcircleadd}He emphasized: “More and more discover the inherent properties of aluminium. Through innovation and product development we bring new aluminium solutions into new applications.”
“Due to its light weight, formability, durability and endless recyclability, the growth is strikingly broad-based, spanning sectors like transportation, packaging, building & construction as well as electrical applications.”
The CEO explained that company invested in future-oriented projects last year that they anticipate will be successful seen from a strategic, financial and a climate point of view. The UBC recycling line in Germany is one such project that will be in full operations in 2017.
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He further added: “By being a 360-degree aluminium company, fully integrated along the entire aluminium value-chain, Hydro is in a unique position to control every step of production, and be responsible – for the land, water and forests, for our employees and the communities we engage with, for the energy use and emissions in our processes, and for bringing end products back into the loop to be used over again.”
Richard also wrote in his letter that they are anticipating the demand for aluminium to reach 3% to 5% in 2017.
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