Aluminium China 2017 provides a Perfect Launchpad for AlCircle China

Aluminium China 2017 was special for AlCircle. The mega event and indubitably Asia's top trading, sourcing, networking and branding platform for the whole aluminium industry value chain stood witness to AlCircle reaching an important milestone in its journey since 2010. The leading aluminium industry website launched its Chinese version- AlCircle China-focussed on the biggest aluminium producing region and consumer market of the world.

When it comes to new-age aluminium industry dynamics, any discussion remains incomplete without the mention of China. The country, home to the largest aluminium producing company and consumer markets, contributes more than 50% of the entire global production and consumption. According to the recent statistics, China consumes about 32.5 million tonnes of aluminium every year. No wonder, the colossal amount of China’s production and consumption determines the demand-supply situation and price movements in the international aluminium market.

At this crucial juncture when the global aluminium industry is witnessing a paradigm shift from the West to the East, it was only very timely of AlCircle to launch its AlCircle China version. And what could be a better platform for it than Aluminium China!

This year Aluminium China was held at Shanghai New International Expo Centre, Shanghai, from July 19-21. Team AlCircle, headed by Mr. Kamal Prakash, Managing Director of Jiwan Group, the holding company of AlCircle Pte Ltd., and Mr. Vikas Devnani, Vice President AlCircle unveiled the website at the event on the inaugural day, July 19.

Introducing AlCircle China, Mr. Kamal Prakash said, “Shanghai is the economic capital of China, and China being more than 50 per cent of aluminium producer and consumer in the world, I think, this is the right place to launch AlCircle China.”

“AlCircle is not just another web based platform, but we call it the Global Aluminium Industry Ecosystem. And China being the largest service provider, we expect China to be an exciting market and full of potential opportunities,” he explained.

The website launch was attended by some of the biggest names in the aluminium industry. Mr. Yan Guojun, Chairman of the Board of Directors of Alumey Industrial Technology Co. Ltd., China, welcomed the new the China-focused website saying that the main idea behind it was to bring an international platform to China and help the Chinese companies to go out to the world in a much bigger way.

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He explained how AlCircle.com stands out from the rest of the websites of the same genre in terms of reach and impact. With a user base spanning across more than 134 countries globally and more than 6 million views in a month it surely ensures higher RoI for its users, compared to other mineral and metal industry media entities, both online as well as offline. The USP of the website lies in its highly focussed aluminium industry stakeholder base unlike other websites having multiple interest areas and hence, a diffused target audience. 

AlCircle is growing in strength every day. Equipped with cutting-edge digital media tools and a knack for innovation it is bringing out more value-added solutions for its expanding global clientele. The website hopes to offer more language specific services in the future depending on expansion of the aluminium market.

For a first-hand experience of our new Chinese website, check www.chinese.alcircle.com