Dales produces curved aluminium solar shading units for digital advertising screens

Dales Fabrications of Crompton Industrial makes bespoke aluminium products, including fascia, soffits and rainwater systems that enhance the appearance of a variety of buildings. The company recently has come up with the latest project which is technically in demand.

Dales has produced curved aluminium solar shading units for digital advertising screens above Piccadilly Underpass between Hyde Park Corner and Knightsbridge, London. These panels allow motorists to see the advertising in bright sunlight in a similar way like in low daylight or night.


Managing director Karl Prosser said: “This is the first time we have designed and produced curved extruded aluminium profiles to this extent – covering an area 15 by 13 metres.

“I see the work regularly when I go to London and I’m immensely proud of the efforts of our team, with help on the bending operation from ABS of Mansfield, in bringing this high quality and innovative project together in one of the capital’s most prestigious areas.

“Technically, this has been the most challenging project in the history of our company which celebrates its 40th anniversary next year. The company is hopeful that this will open new avenues for us”.

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Dales is working on two other major schemes – a flagship BMW dealership in Gloucestershire and luxurious apartment blocks on Chelsea Waterfront, both of which involve cladding and other products.

These works have boosted sales this year by £1m to break the £4m barrier, beating the previous best figure by almost £1m.