Beer drinkers in America prefer to drink from a convenient aluminium can rather than twisting glass bottle caps. Canned beers represented 56.2% of the market in 2016, continuing the fifth straight annual increase in share and up from 50.3% eight years earlier. The statistics has been shared in the national packaging report by the Beer Institute in America.
{alcircleadd}The share of bottled beer declined to 33.4% in 2016, down from 40.2% in 2008. Beer from a tap has increased only marginally over 2016.
The Beer Institute is a national trade association for the American brewing industry, representing both large and small brewers, as well as importers and industry suppliers founded in 1862. It is to be noted that the association has been playing a significant role in protecting the rights of the aluminium industry in the U.S. About sixty% of the beer consumed in the United States comes in the form of an aluminium can or bottle, so maintaining a competitive market for aluminium is a top priority at the Beer Institute.
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The Beer Institute worked with ITC investigators regarding unfair aluminium import into the U.S., providing them information about the context of the current aluminum markets and how the drop in the Midwest aluminium premium is the result of free-market forces at work and not as much of foreign manipulation in aluminium markets as believed. The Beer Institute also met with House and Senate member and committee staff, sharing information about aluminium markets, and their impact on brewers and beer importers.
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