Conrad continues partnership with Panasonic to sell passive components

Conrad Business Supplies has decided to continue its partnership with Panasonic Automotive & Industrial Systems Europe GmbH (PAISEU) to sell the latter’s passive components. For this, Conrad has signed a direct sales partnership deal targeting automotive, industrial, IoT and R&D markets.

Panasonic Automotive & Industrial Systems Europe GmbH (PAISEU) manufactures a wide range of electrolyte and polymer aluminium capacitors, resistors and inductors for industrial, automotive and home entertainment sectors.

PAISEU product and sales director Maximilian Jakob said, “In Conrad we are delighted to have found a partner which is eager to invest, and brings to the table both product-specific expertise and a customer base which is a good match for our focus markets, namely automotive, industrial, IoT and research & development.”

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“We expect that this will give us access to new markets, customers and designs, and we look forward to a long and fruitful partnership. The ambitious growth targets of our two companies are a perfect fit.”

Peter Müller, head of product group for Conrad, said that they are now planning to develop this further in the passive components area too.